MACARONS…THE NEW CUPCAKE?
Flavor and Fragrance trend inspiration
Like the cupcake before it, the macaron, a French confection that resembles a pastel-colored sandwich cookie, is ready for its close-up. This trend sensation featured in film, television, books and magazines is no longer only enjoyed at the finest French patisseries. Macarons are now showing
up at retailers such as Whole Foods, Trader Joe’s, Starbucks and
even McDonald’s.